Abstract：Previous studies have proved the relationship between cultural motivation, existential authenticity (mainly intrapersonal authenticity) and tourists' loyalty. They only considered the push motivations but ignored pull motivations, and they also did not consider the interpersonal authenticity. When simultaneously considering the push-pull motivation, intrapersonal and interpersonal authenticity, there are still some research gaps. This paper takes a world cultural heritage site-Fujian Earth Buildings, as a case study in that it has unique traditional architectures, and a large number of aboriginal residents are still living in them and continue their traditional lifestyle. Based on relevant theories, this paper builds two conceptual models. The first conceptual model is about push and pull motivation-existential authenticity-tourists' loyalty. The results show that the push and pull motivation are closely and significantly related with each other
易小力, 蓝天一, 郑春晖. 推拉动机对存在原真性和忠诚度的影响实证研究——以福建土楼为例[J]. 人文地理, 2019, 34(2): 143-151.
YI Xiao-li, LAN Tian-yi, ZHENG Chun-hui. AN EMPIRICAL STUDY ON THE INFLUENCE OF PUSH-PULL MOTIVATION AND EXISTENTIAL AUTHENTICITY ON LOYALTY: A CASE STUDY OF FUJIAN EARTH BUILDINGS. HUMAN GEOGRAPHY, 2019, 34(2): 143-151.
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